Live Course for Dental Practice Owners
Why Your Dental Marketing Isn't Working
The five places dental practices lose patients before they ever schedule.
Learn how to trace the patient journey, diagnose where growth is breaking down, and evaluate marketing performance with the same discipline you bring to clinical decisions.
Format
Live online course
Schedule
Date and time
Faculty
Brandon Turley, DDS
Webinar Breakdown
See the full patient-acquisition system —not isolated marketing tactics.
Most practice owners have spent significant money on marketing with results they cannot explain or verify. This course traces the patient’s path from first exposure to scheduled treatment and identifies the five points at which dental practices most often lose them.
Participants will learn how to evaluate marketing performance, assess agency proposals, and distinguish a lead-generation problem from a case-acceptance problem—the owner-level competencies needed to oversee marketing without running it.
Learning Objectives
Upon completion, participants will be able to:
1. Describe the major channels in dental patient acquisition and the economics of each.
2. Identify the five points at which prospective patients are lost between first contact and scheduled treatment.
3. Evaluate a marketing report or proposal using measurable performance criteria.
4. Distinguish a lead-volume problem from a conversion problem within your own practice data.
5. Define the components of a functioning marketing operation and the owner's role in overseeing it.
Meet Your Instructor
Brandon Turley, DDS
General dentist, practice owner, and founder of Unagencied LLC
Dr. Turley is a practicing general dentist focused on implant and cosmetic dentistry and the owner of Denovo Dental Studio in Renton, Washington. His private practice averages 12 full-arch cases per month.
After working with six marketing agencies, he built an in-house patient-acquisition team and now serves as fractional CMO for several dental businesses. He teaches from the operator’s perspective: what practice owners need to measure, question, and oversee.